Charactir’s first logo was created by introducing my own character into a logo, to mark it as my personal venture into freelancing. The creative vision was to incorporate my skills as an Illustrator & Graphic Designer into the look and feel. While introducing line art as the main visual element came from my experience with Sequential Art, better known as Comics.
The name Charactir was inspired by the idea of a character, from platforms such as comics, tv shows, movies & books. I wanted to create, design and illustrate around the concept of looking at individual projects and identities as characters. A well fleshed out character leaves an impression and is memorable, but more so it is something you can associate or empathize with on some level.
The logo itself has two levels, the bold font which pushes forward to grab attention and the fine illustration that recedes back, defining the spatial depth, cohesion and juxtaposition of the elements. The character illustration has no facial features or expression to go with it which allows the imagination to fill in the left out details. The only elements visible of the character are the defining elements such as the jacket, pencil and watch, which are used to give the character personality (at the time these elements represented my own character visually).
The rendering of the illustration in line work adds an intentional feeling of incompleteness. A ghost of sorts is conjured as the elements are left open and some parts are left out. This is to represent the placeholder, which in this case is filled by the bold, impactful text that reads CHARACTIR. This placeholder is to be filled by the project, if it were to be an illustration or corporate identity, as the work of a creative is what fills them with life as much as they fill the work with life.
Finally the spelling of Charactir. The use of the “i”, which replaced the “e” in character, is a personal adjustment I included to both focus on the individuality, the “I”, and to focus on the key element of every character being the “identity” which defines them.