Mizrachi Invitation 2015

Client: Mizrachi


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INVITATION FOR THE 2015 MIZRACHI ANNUAL BANQUET & FUNDRAISER.

For the annual banquet and fundraiser an impression of elegance was essential to captivate the patrons. The first impression and anchor would be that of the invitation.

A blind embossed off-white envelope was used as a subtle introduction to the various elements as the invitation was opened. The individual invitation pieces where carefully sized so that the elements would be visible as soon as it was opened and create a sense of discovery and intrigue.

The design material for the Banquet used striking blue alongside gold throughout, to give it a quality of grandeur and subtly connect it to the blue used by Mizrachi. The various elements come together to create a character of elegance, quality and value.

In collaboration with Jonno Cohen.