Charactir was rebranded soon after I had refreshed my own vision as a creative going forward. I wanted to incorporate the new insights I had accumulated as a freelancer and the expectations I had for my business ventures going forward. The main aspects that influenced the design choices where humanistic aspects, such as sincerity, transparency and empathy, as well as individuality, depth, subtlety and refinement.
The character represented in the logo was designed to be inviting, friendly, intelligent and introspective. It was important to have the character look directly at the viewer to engage them with openness, while the rounded features and the smile maintain a friendly presence. The textures where added to help suggest that there is a subtle complexity of character and the shadow creates depth signifying the inner thoughts and insights. The character is also setup with both a side profile angle to gesture and invite someone in and a split front view that is used to show transparency on the left and sincerity on the right.
The font was chosen to represent refinement, character and individuality. The flowing letters of the script fortify these elements by eluding to penmanship and people’s signatures. These elements represent the humanistic principles of sincerity and empathy as they tie into people’s individual handwritten style.
The name Charactir was inspired by the idea of a character, from media such as comics, tv shows, movies & books. I wanted to create, design and illustrate around the concept of looking at individual projects and identities as characters. A well fleshed out character leaves an impression and is memorable, but more so it is something you can associate or empathize with on some level.
The spelling of Charactir substitutes “i” for “e” in character. This is a personal adjustment I included to both focus on the individual, the “I”, and on the key element of every character being the “identity” which defines them.